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家具建材业未来10大发展方向

文章出处:   新惠家私:   发布时间: 2016-04-28    点击数:1583

WULUNSHIGUIMO、YINGXIANGLIHAISHIPINPAIZHANGLILAIKAN,JIANCAIJIAJULIUTONGXINGYEDEPINPAIBUJUCHAJUYUELAIYUEDA,XINQUDAODERONGRUDAILAIGENGDUOHUOLI,JIANCAIJIAJUDEGEZHONGGEXINGHUAXUQIUYEYUELAIYUEDUO。

趋势一、直营连锁规模收缩,品牌愈加朝向集中化发展

SHIJINIANLAI,GUONEIJIAJUYEQUDEZHANGZUFAZHAN,ZHIMINGJIAJUPINPAIXUNSUJUEQI,XIAOFEIZHEDEGUANZHUJIAODIANZHUJIANCONGSHIYONG、JIAGEZHUANXIANGKUANSHI、HUANBAO、JIANKANG、SHISHANGDENGFANGMIAN,JIAJUMAICHANGDUIJINZHUPINPAIDEPINZHIYAOQIUYUELAIYUEGAO。MUQIAN,GAODUANSHICHANGDEKEHUQUNQISHIYIJINGKAISHIZHUJIANXINGCHENG,YOUQIANDERENQUNYUANYIYONGQIANLAIHUANQUGENGYOUPINWEI,YEGENGYOUZHILIANGDESHENGHUO。

齐鲁彩票JIAJUQIYEBUDEBUTOURUZIJINGENGXINSHEBEI,TIGAOSHEJIHEGONGYISHUIZHUN,ERNEIXIEZIJINYOUXIAN、WUFAGENSHANGSHICHANGFAZHANJIAOBUDEZHONGXIAOXINGJIAJUQIYEHUOZAIMIANQIANGWEICHISHENGCUN,HUOWUNAIZHUANXINGQITAXINGYE;ERYOUYUYOUSHIDIANMIANZUJINJIRENLICHENGBENDECHIXUSHANGSHENG,DAGUIMODEZHIYINGLIANSUOFAZHANDEFENGXIANYUELAIYUEDA,ZIJINLIANDUANLIEFENGXIAN、WANGLUOGUANKONGFENGXIANDENGDOUHUISHIDEZHIYINGTUOZHANMOSHIJIANSU,ZHIYINGDIANSHULIANGJIANGHUIJIANSHAO,JINGYINGBUJIADEHUIGUANBI,JINGYINGHAIKEYIDEYEKENENGHUIBEIZHUANRANGJIJIAMENGSHANG,XINGYENEI“QINGZICHAN”YUNZUOMOSHIJIANGHUIDEDAOYANYI。

齐鲁彩票ZAIHONGXINGMEIKAILONG、JURANZHIJIADENGPINPAIJIAJUMAICHANGLI,JIAJUPINPAIJIZHONG,JIAJUXIAOFEIFENWEINONGHOU,RENLIULIANGYEDA,JIAJUPINPAIJINZHU,BUJINKEYIKUODAPINPAIZHIMINGDU,HAIKEYICUJINCHANPINXIAOSHOU,CHONGFENFAHUIJUJIXIAOYING。SUIZHERENMENDUIJIANCAIJIAJUDEXUQIUYOUFEILIXINGDAOLIXING,JIANCAIJIAJUPINPAIYEJIANGJINGGUODUOLUNDEDAQINGXIERZHUJIANXINGCHENGDAIBIAOZHEGELEICHANPINDEGEGEQIANGSHIPINPAI。SHICHANGXIFENHOU,HUIYOUYIXIEQIYEFANGQILIANGDADANSHIDILIRUNDEZHONGDIDUANLINGYU,ZHUANERKAIFAXIANGDUIDANLIANGJIAOSHAO,DANSHIDANBICHENGJIAOLIANGDADEGAODUANLINGYU。PINPAIJIZHONGHUASHIJIANCAIJIAJUPINPAIBIZOUZHILU,WEILAIJIAJUJIANCAIXINGYEGEZIWEIZHAN,BICIXIAOHAOZIYUANDEXIANXIANGHUOHUIDEDAOGAIBIAN。

趋势二、80后,90后成主流消费人群

DANGQIAN,JINRUCHENGJIALIYEQIDE80HOU、90HOUZHUJIANRONGRUSHEHUIBINGKAISHICHENGWEISHEHUIDEZHONGJIANLILIANG,TONGSHIYECHENGWEIXIAOFEISHICHANGDEZHULIURENQUN。YU60NIANDAICHUSHENGDECHENGGONGYIZUXIHUANHUAIJIUJINGDIAN,70NIANDAICHUSHENGDEPINWEIYIZUZHONGJIANYUESHIYONGBUTONG,80HOU、90HOUYOUZHEZIJIDEXIAOFEIGUANHEXIAOFEIMOSHI。

TAMENGENGFUYOUGEXING,“ZIXIN、GULINGJINGGUAI、GANAIGANHEN”DENGCIJINGCHANGYONGYUTAMENSHENSHANG。TAMENZAIXUANZEPINPAISHI,CONGDANCHUNDEGONGNENGXIAOFEIZHUANHUANWEIFENGGEHUAXIAOFEI,KEWANGNENGCHUANDIQIGEXINGYUTAIDU;

TAMENSHI“SHENGHUOZAIWANGSHANG”DERENQUN,BANSUIHULIANWANGZHANGDA,XIHUANXINXIANDEGUANDIANHEYIWANGLUOWEIZHUDEDUOZHONGYINGXIAOXINQUDAO,XIHUANWANGSHANGGOUWU。

齐鲁彩票TAMENZHISHIMIANGUANG,XUEXINENGLIQIANG,XIAOFEIGENGLIXING。NENGTONGGUOGEZHONGTUJINGLEJIEPINPAIXINXI,DUIPINPAIDEYAOQIUGENGGAO,GENGQIANGDIAOPINPAINEIHANDEDUOYANGHUAHEGUOJIHUA,BUHUIJIESHOUYIXIEQIGUAIDEHUOBAOZHUANGCHULAIDE“SHANZHAI”PINPAI。SOUHUWANGJIAJUPINDAODEYICIWANGLUODIAOCHAXIANSHI,80HOUXIAOFEIZHEZAIXUANGOUJIAJUSHISHOUYAOKAOLVYINSUYICISHI:PINPAIZHIMINGDU、HUANBAO、GONGNENGSHIYONGXING、JIAGE、KUANSHI。

ZHEIZHENGSHITAMEN,LIXING、FENGFU、SHISHANG、LEHUO、AIWANGLUO、AIWANGGOUDEXINCHAOXIAOFEIRENQUN。WEILAI,JIUJINGSHEINENGQIANGDAOGENGDUODESHICHANGFENE,DAJIAYIZHIRENWEI,JINGZHUNYINGXIAO,XIFENSHICHANG,PINCHANPIN、PINFUWUCAISHIYINGDAOLI。

趋势三、个性化家居,全屋定制整体家居成发展大势

齐鲁彩票MUQIAN,DADUOJIAJUSHEJIFENGGEDAZHONGHUA,ZAIMAICHANGZHANTINGZHONGDEXIAOGUOYUYEZHUJIAZHONGDEXIAOGUOXIANGCHASHENYUAN,JINGCHANGCHUXIANJIAJUCHICUNYUFANGWUKONGJIANBUFU、JIAJUKUANSHIYUZHUANGXIUFENGGEBUPIPEIDENGWENTI。JIASHANGDANGQIANXIAOFEIZHEDUIKONGJIANDELIYONG、SECAIDEDAPEIYIJIJIAJUDEGEXINGFENGGEDENGYAOQIU,GAODUANDINGZHI>JIAJUKAISHISHOUDAOYUELAIYUEDUORENDEQINGLAI。GEXINGHUADINGZHIJIAJUNENGGOU“YIDUIYI”MANZUYEZHUXUQIU,TONGSHI,DINGZHIJIAJURANGMEIGERENDEJIADOUSHI“DUYIWUER”DE,WEIYIXINGHEYUANCHUANGXINGSHIJIANGGEXINGHUADINGZHIJIAJUTUIJIN“GAODANG”CHANPINDAMENDEZHONGYAOYINSU。

JIAJUJIANCAIXINGYEYIJINGKAISHIGUAQIGAODUAN、DINGZHIFENG。DUIYUXIAOFEIZHELAIJIANG,QUANWUDINGZHI、ZHENGTIJIAZHUANGJINENGGOUSHIXIANYIZHANSHICAIGOU,YOUNENGJIEJUEZHENGTIKONGJIANLIYONGLVHESHISHANGMEIGUANDEWENTI,HAIKEYIKAOLVRONGRUZHINENGJIAJU,DUIYUXIAOFEIZHELAISHUOJIMANZUGEXINGHUAXUQIU,YOUSHENGSHIFANGBIAN,ZUIGUANJIANDESHISHOUHOUHAIYOUBAOZHANG。

趋势四、低碳时代来袭,绿色环保建材发展方向不可移

齐鲁彩票LVSE、HUANBAO、JIANKANGSHIXINYIDAIXIAOFEIZHEXUANGOUJIAJUJIANCAIDEZHONGYAOKAOLVYINSU,LVSEHUANBAOLINIANYIJINGCONGCHANPINBENSHENSHANGSHENGDAOCHANPINDELVSESHEJI、LVSECAILIAO、LVSESHENGCHAN、LVSEBAOZHUANG、LVSEHUISHOUDEZHENGTIGUOCHENG,CHONGFENKAOLVSHENGTAIHUANJINGHERENDEZIRANHEXIE,RENTIDEJIANKANGHEKECHIXUFAZHAN。DITANSHIDAI、LVSESHIDAI、JIESHENGSHIDAICHENGLEXINXIAOFEISHIDAIDEDAIMINGCI,JIESHUI、JIENENG、JIEDIAN、DITAN、JIANKANGDENGZIRAN、HUANBAO、SHISHANGJIAJUSHOUDAOXIAOFEIZHEQINGLAI。

趋势五、家居一体化是大趋势,O2O模式走红市场

XIANXIATIYAN、JIAOHUO,XIANSHANGJIAOYIDEO2OMOSHISHIZUIWEISHICHANGKANHAODEJIAJUJIANCAIXINGYEYUNYINGMOSHI。O2OMOSHISHIYIXIANSHANGWEIJIAOYIWANJIE,XIANXIAWULIUFUWU、TIYAN、JIAOFU,ZAIHUIDAOXIANSHANGDIANPING、FENXIANGDACHENGBIHUAN,ZHEIZHONGMOSHIMUQIANYIBEIJINGYANYANZHENG,QIANLIJUDA。

齐鲁彩票DUIYUJIAJUJIANCAIQIYELAISHUO,SHITIDIANSHITAMENZUODIANZISHANGWURAOBUKAIDEYIDAOMENJIAN。XIAOFEIZHEXUYAOTONGGUOSHITIDIANLAIJIANLIPINPAIRENZHIHEPINPAIXINREN、WANCHENGCHANPINTIYANYIJICHANPINFUWU,O2OMOSHISHIJIAJUJIANCAIXINGYEMUQIANWEIYIKEXUANDEDIANSHANGMOSHI。ZHONGDUOJIAJUJIANCAIQIYEDOUZAITANSUOSHIHEZIJIDEO2OMOSHI,YIHONGXINGMEIKAILONG、JURANZHIJIAWEIDAIBIAODECHUANTONGJIAJUMAICHANGDEDIANSHANGPINGTAIYIJITIANMAO、JINGDONGWEIDAIBIAODEDISANFANGPINGTAIYIJUNTUQI,QIJIAWANG、MEILELEDENGZHUANYEJIAJUDAZAOO2OPINGTAIDENGSHACHUZHONGWEI。

趋势六、家居建材行业重心转移,建材下乡

齐鲁彩票GUOJIAZAI2012NIANJIUTICHU“JIAJUXIAXIANG”、“JIANCAIXIAXIANG”DEHUINONGZHENGCE,WEILAI,GUANGKUODEERSANXIANSHICHANGJIANGCHENGWEIZHONGDIDUANPINPAIDEZHONGYAOZHANCHANG。TONGJISHUJUXIANSHI,YIXIANCHENGSHIJUMINDEJIAJUXIAOFEIYIJINGQUYUBAOHE,JIAJUMAICHANGDANWEIMIANJIDEXIAOSHOUEZHENGZAIXIAJIANG,DICHENGBEN、GAOSHOUYIDESANXIANCHENGSHIRIJIANCHENGWEIJIAJUMAICHANGQIANGTANDEZHUZHENDI。KUAYUESHIKONGXIANZHIDEDIANZISHANGWUZHENGCHENGWEICHUANTONGJIAJULINGSHOUKUAISUFAZHANDE“GAOSUGONGLU”。

趋势七、家居卖场促销活动将呈现品牌化态势

2014NIANJIAJUJIANCAIYENEIDEHUODONGSHULIANGSHILINIANLAIDEYIGEGAOFENG,CONGWANGNIANDEZHONGDAJIEDIANCAIYOUHUODONG,DAOXIANZAIZHIYAOSHIZHOUMOJIUYOUMAICHANGHUOJIANCAISHANGZAIJUBANHUODONG,HUODONGPINLVYUELAIYUEGAO,DUIXIAOFEIZHEDECIJIYEYUELAIYUERUO。

齐鲁彩票JIANCAIYENEIRENSHIBIAOSHI,WEILECIJISHICHANGTISHENGXIAOLIANG,XIANZAIHENDUOJIANCAISHANGYIJINGKAISHIZIJIZAOGAINIANLAIZHIZAOCUXIAOJIEDIANLE,BINGYOUYUYANYULIEDEQUSHI,JIUXIANGJIADIANLINGYUQIANLIANGNIANPINFANDIJUBANBIGUANXIAOSHOU、DIANQINGCUXIAOYIYANG,ZUODEDUOLEXIAOFEIZHEJIUKAISHIJIANJIANMAMULE,SUOYIJIEXIALAIHUOXUZHIYOULIANHEGENGDUODESHANGJIA、GENGDUODEPINLEICAINENGXIYINDAOXIAOFEIZHEDEZHUYILI。PINPAILIANHEHUODONGDUIYUXIAOFEIZHELAISHUOSHIGELIHAO,ZHUANGXIUFANGZISHI,YONGHUYEXUZHIYAOCANJIAYIGEZHANHUIJIUNENGMAIDAOGEZHONGDAPINPAIDESHIHUIDECHANPIN,ERBUYONGSICHUBENBOLE。

趋势八、家居建材产业链优化,研产销整合趋势明显

齐鲁彩票SUIZHEYOUSHIQIYEDEGUIMOFAZHAN,PINPAILIJIANGHUITISHENGCHANPINDEYIJIA,NEIXIEPINPAILIRUOHUOSHIGENBENMEIYOUZISHENXIAOSHOUQUDAOERDAIGONGDEXIAOSHENGCHANQIYEJIANGHUIBEIZHENGHE,XINGYENEICHULEYIXIEPINPAIYONGYOUJIAOQIANGDEYANFADUIWUZHIWAI,DULIYUGEPINPAIZHIWAIDEZHUANYESHEJIYANFAQIYEYEHUIYOUZUGOUDESHICHANGKONGJIAN,BIRUYIXIEHONGGAN、DIAOKEDENGHUANJIEJINYIBUJUJI,CHANYELIANTIAODEFENGONGYEHUIYUELAIYUEMINGXIAN,DONGSHENGCHANERBUDONGYINGXIAODEJIANGHUIGUICHANYEDESHANGYOU,DONGYINGXIAOHUOSHIPINPAIYUNZUODEQIYEJIANGHUIYOUGENGCHONGZUDEWAIBUDAIGONGHUOCAIGOUKONGJIAN。

趋势九、优质的客户体验仍是王道

WEILAISHANGYESHEHUI,ZUIZHONGJUEDINGQIYEJIAZHIDEHAISHICHANPIN,ERYONGHUTIYANJUEDINGCHANPINJIAZHI。YENEIRENSHIZHICHU,JIAJUJIANCAIXINGYEDEYINGXIAOJIEDUAN,2000NIANZHI2007NIANSHIZHONGDUANBIAOZHUNHUA,2007NIANZHI2012NIANSHICUXIAOHUODONG,2012NIANZHIJINSHIZONGHEHUAFAZHAN。SUIZHESHIJIANDETUIYI,WOMENDECHANPIN、PINPAIYIJINGZUGOURANGGUANGDAKEHUMANYI,SUIZHEJIAZHUANGXINGYEKAISHIBURUBOLISHIDAI,JIAJUJIANCAIXINGYEYAOJINRUDAODEJIANGSHI“LAOKEHUYINGXIAOSHIDAI”,HUIGUIDAOKEHU,HUIGUIDAOFUWUCAISHIWEILAIDEFAZHANQUSHI!

MIANDUIXINXINXIAOFEIRENQUN、XIAOFEIGUANNIAN、XIAOFEIXIGUANDEGAIBIAN,JIAZHUANGQIYEBIXUZHONGSHIXIAOFEIZHEBENWEIDEFUWULINIAN,BAGENGDUODEJINGLIFANGZAIXIAOFEIZHESHENSHANG,JINGZHUNDINGWEIKEHUQUN,DUICHANPINJINXINGSHENGENGXIZUO,DUIYONGHUXINLIHEXINGWEIXIGUANYONGXINCHUAIMO,JIANGYONGHUTIYANYANJIUDAOJIZHI,CAINENGTONGGUOKOUKOUXIANGCHUANDEXINGSHIZHENGQUDAOGENGDUOKEHU,CAIHUIZAIGENGJIANIANQINGDEXIAOFEIQUNTIZHONGHUODEHAOPING,YECAINENGPEIYANGPINPAIDEZHONGSHIFENSI,YINGDEWEILAI。

趋势十、云时代的智能家居,享受云端的生活

齐鲁彩票"GAOKEJI"、"ZHINENGHUA",ZHEIXIENONGSUOZHEZUIXINKEJIDEXINGRONGCIRUJINCHANGCHANGYUJIAJUJIANCAILIANXIZAIYIQI。DUIZHEWULIANWANG、YUNJISUANJISHUDEYINGYONG,WEILAIWOMENMEIYOUWANGZHUJINGAOKEJIDEJIALI,JIUXIANG《AIQINGGONGYU》ZHONGYIGECHANGJINGSUOYANSHIDE:SAODIYOUSAODIJIQIREN、WEIBOLUHEBINGXIANGDENGJIADIANKEYIDUIHUA、DENGGUANGHUISUIZHEZHURENDEXINQINGMOSHIDIAOZHENG……

齐鲁彩票JULEJIE,QUANQIUZHINENGJIAJUDESHICHANGGUIMOSHI169YIMEIYUAN,WEILAIJINIANZHEIGESHICHANGHUIYINIANPINGJUN15.8%DESUDUZENGZHANG,BINGZAI2018NIANDADAO474YIMEIYUANDENIANXIAOSHOUE。MUQIAN,SHIJIELINGXIANDEJUSHIHUANBAOGONGNENGZHENGZAIJICHENGHUA,JIANGHUANBAOXINGCAINUAN、SHENGTAIRESHUIJIJIAYONGKONGDIAODENGDIANQIJICHENGDAOYIGEXITONG。

YIQIAN,ZHINENGJIAJUZUOCHANPINDEGUANZHUDIANGENGDUODESHIJIENENG、ZIDONGKONGZHI,LAIZIHULIANWANGJIAODUDERENHUIXIANGCHUHENDUOHAOWANDEDONGXI。WEILAI,WOMENKEYIGAOSUZHINENGJIAJUTIQIANBANGWOMENZHUFAN,ZHUNBEIHAORESHUI,HAIYOUKENENGRANGZHINENGJIAJUDINGJIPIAO,ZHIYONG“BANGWODINGMINGTIANXIAWUQUBEIJINGDEJIPIAO”,ZHINENGZHUSHOUJIUHUIFENXINISHINANHANGVIP,XIGUANZUOQIANPAIWEIZHI,BINGGENJUZHEIXIEXINXIQUBANGNIDINGPIAO。

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